‘Welcome to The Lemon Age’ is a bold campaign by Limones de España that shines a fresh and humorous light on the incredible qualities of Spanish lemons — cultivated since 1150.
This mixed-media campaign introduces us to the Limonencer, the world’s first lemon influencer, who guides us through the fruit’s amazing benefits from within a retro-digital universe. The layouts are inspired by 90s-style interfaces, reimagined with modern colors and textures to bring a fresh twist to something that’s been part of our lives forever.
Client: Limones de España
Agency: Tactics
Executive Production: Drasik Studio & Antiestático
Direction & Production: Drasik Studio
Creative Director: Drasik
Executive Producer: Monica Ferri
Creative Supervisor: Victoria González
Illustration: Paula Sánchez
Graphic Design: Arantxa Álvarez
Motion Graphics & Compositing: Jaume Mestre
Cel animation: Eric Closas