We got approached by Sony Music and Hitimpulse, a collective of producers and songwriters based in Berlin, to create and produce an animated music video to launch their new song ‘Miss Fatty’ featuring Jazz Montell and Kanis.
The story centers on an epic dance battle between the singer and Miss Fatty — a fictional character who embodies the spirit of the song. The visual style draws heavily from retro video games like Street Fighter, transforming the setting into a pixelated arena full of attitude and color. As a fun twist, the four members of Hitimpulse make their first animated
appearance, blending into the crowd as spectators of the high-energy showdown.
Client: Sony Music & Hitimpulse
Created, Directed & Produced by: Drasik Studio
Creative Director: Drasik
Executive Producer: Monica Ferri
Creative Supervisor: Victoria González
Storyboard: Eric Closas
Illustration: Paula Sánchez, Eric Closas, Marian Curto
Cel Animation: Eric Closas, Marian Curto, Guillem Guarro, Alba García, Sara Castaño
Motion Graphics and Composing: Robert Abecasis, Jaume Mestre
Original Music: Hitimpulse