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Morat

Universal Music

Looking to launch a music video during a global pandemic was certainly challenging. That’s why Colombian music band Morat decided to take advantage of the situation doing something different from what they had done until now, playing with animation to tell the story of their last song. We wanted to create a fantasy world where we can portray things that don’t happen in real life. The story takes place in a museum where the main character travels through several paintings of different styles until he finally meets his beloved one. The members of the group are also represented throughout the piece, each one inspired by an artistic movement.

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Hightlights

Character design

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Art inspiration

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Full credits

Client: Morat (Universal Music)
Direction and Production: Drasik Studio
Creative Director: Drasik
Executive Production: Antiestático & Drasik Studio
Executive Producer: Monica Ferri
Creative Supervisor: Victoria González
Storyboard: Eric Closas
Illustration: Paula Sánchez, Catarina Alves, Diego Ferrero
2D Animation: Diego Ferrero, Alex Destro, Jonas Nunes
Cel animation: Eric Closas, Aida Berengué, Nadia Scholtz, Sara Valenzuela
Compositing: Alex Destro
Music: Morat & Sebastián Yatra

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TAGS:  2D animation  ·  3D animation  ·  Illustration