BEND REALITY

DRASIK STUDIO

BEND REALITY

Bend Reality is our passion project born with the aim of doing something for us, without boundaries, to express our mindset: in a constantly changing world, transformation is the only way to self-improvement. And this transformation never stops, that’s why ‘Bend Reality’ is endless. Because when you achieve a goal, you are already fighting for the next one.

Our first artwork for Bend Reality is a short about resilience. The main character, inspired by the bear on our logotype, keeps going, falls and gets up, and never gives up until he reaches his goal, a diamond. He goes from darker to brighter scenarios of different illustration styles to portray the ever-changing world we live in and how we evolve with it.

Styleframes



Illustration of a surrealist landscape with a levitating diamond



Idea

We wanted to tell a story that truly represents each and every one of us and the essence of the studio. So when we started thinking about the concept, we asked the whole team to answer the question "what you like the most about working at Drasik Studio?". And from all their answers we found our inspiration.

Concept illustration of a bear with a diamond


First drafts

As soon as we got down to work, we realized that when you aim to do something that defines you, you become much more demanding than ever. That’s why we came up with a character that merged the brand and team. The bear and the human side.

Black and white concept illustration
Concept illustration of a surrealist landscape
Concept illustration of a character with a mask smoking a cigaretteConcept illustration of a character with a mask

Concept illustration of a street
Concept illustration of a mask on the floor


Character design

We wanted him to reflect our attitude and signature look, street and underground, with some details that give him a bold personality. So he can act and feel the way we do, even though he’s wearing a mask. For us, the mask means that we all show to the world just a tiny part of what we are.

Half human half bear character design
Half human half bear character design
Half human half bear character design turnaround
Half human half bear character design turnaround
3D diamond drafts3D magic diamond design

Concept art of a magic diamond
3D diamond turnaround

Art Direction

Using 2D and frame-by-frame animation, our main character goes from darker to brighter scenarios created by four different artists until he reaches his goal, a diamond.

Concept illustration of a character through different styles
Art direction of different illustration styles
Illustration of an empty streetBlack and white illustration of a character on the stairs

Illustration of a surrealist landscape with a diamond
Illustration of a character running fast


Animation Process

At the end of the day, the road we have travelled until we get here ended up being just like the story we wanted to tell: just keep going, just keep learning, fall and get up, work your way, get what you were chasing and start over again.

Motion graphics animation process of a diamond
Cel animation rough processCel animation rough process
Mask in a rainy day animation process
Cel animation rough processCel animation rough process
Cel animation rough process



Credits

Client Drasik Studio
Created, Directed & Produced by Drasik Studio
Creative Director Drasik
Executive Producer Monica Ferri
Creative Supervisor Victoria González
Storyboard Eric Closas
Illustration Paula Sánchez, Eric Closas & Diego Ferrero
Cel Animation Eric Closas & Diego Ferrero
Clean Up Nadia Scholtz & Eric Closas
2D Animation and Composing Jaume Mestre & Diego Ferrero
Sound Design Jaume Mestre


  

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Tags: 2D animation illustration anime