Vodafone Giants, the Spanish gaming team, partnered with Nike to launch their new gear. To announce the collaboration, we created animated visuals centered around their new T-shirt. The biggest challenge was finding a unified aesthetic that represented both brands within the gaming universe. To achieve this, we combined 2D graphics and 3D animation to build a striking atmosphere—first generating buzz around the launch, then clearly showcasing the T-shirt and the alliance between the two brands.
Client: Nike
Agency: Lateral Thinking
Production: Drasik Studio
Creative Director: Drasik
Executive Producer: Monica Ferri
Graphic Design: Paula Sánchez, Arantxa Álvarez
3D Modeling: Xavi Larrosa, Diego Ferrero
2D Animation: Jaume Mestre
3D Animation: Marcel Hita, Diego Ferrero
Compositing: Diego Ferrero, Jaume Mestre
Music: Custom version of ‘Lacrimosa’ by Apashe